Social Media is becoming more and more popular, whether on a personal level to connect with friends and celebrities, but in the past couple years there has been a huge uprising in businesses using social media platforms as a form of advertising.
With such a new form of advertising, it’s fair to say that there’s certain things that are going to go wrong.
- Thinking that social media is something that doesn’t take any time at all
It seems really crazy that in the past few years, jobs have come up for social media managers, alike myself, basically just someone to post things on Facebook, Twitter, etc. Okay, so there is more to it than that, of course, but it definitely needs a dedicated member of staff to oversee the maintenance of social accounts; because let’s be honest, who has time to even go to the toilet at work? In my experience, I’ve been ridiculously busy, and having that extra responsibility would be way too much for most people.
- Not replying to Tweets or comments
Have you ever tweeted a celebrity in the hope that they’ll get a retweet, a mention or even a follow back? Well I certainly have, and yes it is very frustrating when you get no response – even if it is Harry Styles that I’m tweeting who has millions of followers… But imagine how your followers will feel when they get no response? Yeah, it’s pretty bad, and in my opinion, pointless of having social media! Yes it is mainly used for advertising, but also to build a relationship with your followers, and potentially get more customers or clients.
- Posting 50 tweets, 24 Facebook updates, 14 photos on Instagram and 3 blog posts in one day, then not posting again for three months
Maybe a slight exaggeration, but you get what I mean. The key is consistency. Plan your time well and schedule your posts using a site such as Hootsuite or Tweetdeck. These two both put all your social media accounts into one place for you to post and schedule to all or just one at a time. I used Hootsuite because I personally prefer it, but Tweetdeck offers the same thing too. Plus you can get them on your smart phone and tablet so when you’re on the train to a conference then you can schedule straight from their respective apps.
- When you all you post is boring “salesy” tweets
Now I understand that the key reason for most businesses using social media is for advertising and letting your potential customers know what you do, but if all your social accounts are churning out is “buy from us buy from us buy from us” then followers are going to get bored. Realistically, it should be a ratio of 8:1 of regular posts vs “salesy” posts – Current events, things going on in your office that aren’t work related, even the weather! This will show potential clients that you aren’t just a brand but you are a group of real people. It makes it a lot more personable to followers knowing that they are talking to a real person.
- Give every platform the same amount of attention…
… because you’ll get different customers from different places. You never know where your next client will come from – you might neglect your Twitter account, for example, where a business may have requested some information about your services that could have lead to them being your top client and you could have missed out on that because you neglected Twitter… maybe slightly extreme, and although hypothetical, it realistically could happen.
Are you using social media for your business? Has anything gone wrong for you?