Month: March 2016

The History of Social Networking, Part Two


the history of social networking 2
So in the last post, I covered the beginnings of popular social networking, starting with Friends Reunited, the popular children’s dress up network Stardoll, MySpace, and the increasingly popular Facebook.

Facebook came to the world in 2004, and just two years after, it’s rival (I’d say so anyway) Twitter was born in 2006. This is another platform that has grown with what you can do with it ridiculously in the past few years, as Facebook has too. Becoming the go-to for most businesses, Twitter has a word limit of 140 characters, which means choice words is key! Unlike Facebook where you can upload albums of photos in bulk, you can’t do this on Twitter. However, in the last year or so, you have been able to upload multiple photos to one Tweet, which makes it not too dissimilar from Facebook. The ability to upload videos is also a new feature, too. One significant difference with Facebook and Twitter is when it comes to Business. If you are making a profile for your business on Facebook, you have to create a ‘fan page’ or ‘like page’ – you cannot make a business promotion profile using a regular personal profile as this is against Facebook’s rules! However, to run a Like page, you are required to have a personal profile, which not everyone necessarily wants. Nevertheless, on Twitter, there is no difference between a personal and a business profile, they are all the same and do not require a personal profile to set it up.

The year after Twitter was born, the internet birthed another Social Media giant, ‘blogging’ site Tumblr. Now as a novice blogger myself, I don’t see this as a blogging platform, though it very much reminds me of a mix between Twitter and Tumblr’s predecessor Bebo (from waaaaayyy back in the day!). It’s become huge in the past 9 years, though I do find it rather a niche platform. Still, it’s a huge deal in the social media world.

INSTAGRAM. I love it. Don’t you?? When this first started in 2010, I thought it was one of those photo editing apps, and I didn’t like the fact that after you put these filters on your photos that you had no choice but to post them on your profile. Now I can’t get enough of it!

So where will social media go next? Well I wrote a post last month about Snapchat being used by business (read it HERE) – there was a huge hype for short while, but I just don’t get it as being used for business, but you can read more in the post.
With new platforms evolving every year, and with the termination of one of the first hugely popular sites Friends Reunited, what will be next? Facebook? Completely new sites? An old site making a come back? It sure is an exciting time when it comes to the digital world!


The History of Social Networking, Part One

the history of social networking 1
Doesn’t it seem rather crazy writing a ‘history of’ post about something that’s only been around for 17 years at the most, and popular in the last 7 or 8? Yet in that time it’s become so popular and is now a multi billion dollar industry worldwide.

I remember when I was little and my mum started using this site called “Friends Reunited” – now it’s recently just closed down, but I think that was the big one that started everything off. It was a place where you could connect with old school friends, finding them through certain networks. Nowadays, that’s really a lot of what we use Facebook for, however there’s a lot more that Facebook can do, but this really kickstarted the digital age of connecting online.

My first personal experience of social media (though I’m not too sure if you can class this as a social media site) was something called Stardoll. So it was aimed at girls and it was mainly to play dress-up on virtual dolls. At the time it was the best thing in the world, because alike a social network, you could connect with other people, see what their ‘doll’ was like and what clothes you owned, but there was no way of uploading photos, keeping with the fact that it was for children. You could however direct message people, as you can on Facebook.

Remember MySpace? I never had my own account because I was too young when the hype of it was around, but I remember looking on my dads profile and it looked cool, because if I remember rightly, you could have your favourite song playing when someone clicked onto your profile and you could change who was your “top” friends (as in at the top of the list).

It seemed to fade out after a couple years of the hype, and then in 2007, I remember the huge uprising of the one and only Facebook. I didn’t actually get a profile myself until 2008 when I started high school (even then I was too young, woops), and I used to add every single person from school, but it was a way of getting to know people from my new school, plus the archives of my Facebook make hilarious reading material when I get those Timehop notifications every morning! I know it gets a lot of stick, but when you think about it, Facebook is actually pretty good really.
There’s so much you can do with it; the messenger feature is probably one of the best. It never used to be brilliant when there was the separate Inbox and Chat features, but now it’s all integrated, and it has it’s own app, it’s fantastic, and it’s probably the only reason I use Facebook on a personal level.
That then brings me to the business side. I’ve written a couple other posts that have mention Facebook for Business, and it’s a really great one honestly! The thing that Facebook has over Twitter is the fact that posts can drift around on people’s timelines for days, whereas on Twitter it’s gone within a few seconds. Obviously this does depend on the amount of engagement on the post and the profile itself, but through promotion (that doesn’t really even cost that much), you can gain a substantial following and in turn, gain more customers or clients.

So for this post I’m going to leave it there, but I’m going to continue with Part Two on Monday, so please don’t forget to come back and read that too! (I didn’t want to overwhelm you all with a 1000 essay)


5 Common Misconceptions of being a Photographer

Image Credit: Shot ID Photography,

Image Credit: Shot ID Photography,

I thought that today I would do another job role ‘misconception’ post, this time around the role of a photographer. It’s a career that is somewhat glamourised by society, but I get the low down on what it’s really like thanks to some great insight from professional commercial photographer Jay from ShotID Photography.

1. It’s mega glamorous
If you call 15 layers in -20 degrees in the middle of no-where, or running around a photo studio for hours on end, then yes it is pretty glamorous. But no, it’s not all supermodels and celebrities.

2. You’re photographing the likes of Kate Moss, Cara Delevigne and gang on a daily basis
In commercial photography, you’re lucky if you even get a model – so no supermodels here unfortunately.

3. All you do is turn up, take a few shots and go home
There’s so much more to it than that! You’re the first there and the last to leave – getting everything set up, packed away, and then there’s all the editing too…

4. The photos you took miraculously edit themselves (with no extra work from yourself)
An 8-hour shoot more than likely will turn into another 4 hours (at least) of editing and downloading the images.

5. It’s a 9-5 job
Well 9-5 could mean 9am-5pm or even 9pm-5am. It’s never set hours in the day. You could work for an hour or it could be 14 hours. It’s so varied!

Today’s Group Trade Show 2016


Earlier this week, we attended the Today’s Group Trade Show at the newly-opened Liverpool Exhibition Centre. Our task was the general branding of the event, from the pre-show advertisement, the towers in the own-brand area, the hanging banners in the atrium, and everything else you can think of!
I managed to get many photos from the event from the set up day, the trade show itself as well as the awards dinner from Tuesday evening.



Piecing up one of the four towers in the own brand area!



One side of one of four towers!


Everything starting to come together!

On the set up day, a few of us from IMA headed down the exhibition centre helping to install the Today’s Own Brand area. This included four 4-sided towers, a shop, “toblerones” and much more.


HUGE hanging banners! (two out of four of them) outside the entrance to Hall B where the event was held.

There were four of these large hanging banners in total, thankfully not installed by us! They were all slightly different but made a big impact as you walked into the exhibition centre.

We also designed this vinyl banner for the registration desk (below).


Vinyl stickers being installed on the registration desk


Another huge hanging banner!


TV screen advertisements

In the main atrium of the exhibition centre, it seemed that everywhere you looked there were TV screens! This meant that we could put the Today’s branding on these too, really allowing the Today’s Group to take over the venue and make it their own for the show!

The Show!!


One of many Today’s-branded “toblerones”


More TV screen advertisements through the entrance to the centre


Registration desk with the vinyl banner and TV advertising


Another toblerone with information on the special guest for the awards dinner, Justin Moorhouse


Molson Coor’s bar… stand!!


Today’s Own Brand area


Today’s Own Brand Area

The Own Brand Area had free tea and coffee from Yorkshire Tea and Nescafe, respectively, and so gave the area a sort of networking area for members and suppliers to sit and socialise. This area was a huge focus for IMA, and we were so happy with how it turned out! The stand stood out extremely well thanks to all the bright colours used!


AB Inbev stand with some Corona deck chairs!


Coca Cola!


Taylor’s of Harrogate


Emma with the Honey Monster!!


Emma with a giant walking Bon Bon

IMG_2751 IMG_2756

IMG_2769    IMG_2786 IMG_2794 IMG_2795   IMG_2799 IMG_2800 IMG_2801 IMG_2810 IMG_2816 IMG_2824 IMG_2838 IMG_2843 IMG_2847  IMG_2854  IMG_2859 IMG_2859    IMG_2889   IMG_2896  IMG_2897   IMG_2871IMG_2891

Awards Dinner!


IMG_0952 IMG_0954 IMG_0956 IMG_0957 IMG_0958

If you have any enquiries about any of the services we offer that you have seen us do on this event, please email our Social Media Manager on and we can let you know what we can do for your business!