Month: April 2016

The Importance of Email Marketing to your business

the importance of email marketing to your business

Ever read a marketing email in your inbox and clicked through to see what the company are offering? Chances are you have, and though you may usually just delete marketing emails and think that they are an annoyance, someone there will find it of use.


An easy way to reach mobile customers
With the huge evolution in technology, it has meant that people can work on the go and still access their emails, work and the internet using smartphones, tablets and laptops. This means that when someone is on the train to a business meeting or on their way to work, they can still easily see your content.

Using email marketing software such as Mail Chimp, you don’t have to pay anything for their basic packages, meaning that all you will be paying for is the content and the time it has taken to create.

An effective way of informing customers
There’s a lot more that can be included in an email in comparison to a social media post. You can inform current and potential clients of news within the company, as well as letting your customers know what additional services or products you are offering that could be of use to them. Email marketing is also great for holding offers and online coupons for customers to use.

More direct than traditional marketing and social media
If you think about how quick a Tweet goes out and then gets lost in your Twitter feed, it’s not as direct as something coming straight into a person’s email inbox. The likliness that they will open the email to read and click through to your website is much higher than if the same information was on a tweet.

With something coming into your inbox that actually has your name on it, you’re definitely more likely to read it. Plus, the great thing about email marketing is the fact that it is so direct, so you can also personalise what is going on the email. For example, if you signed up to the online clothing retailer ASOS’s email newsletters, depending on what items you “save” on your wish list on their site or app, this will then determine what emails you will get in your inbox. Pretty good idea really.

Easily measurable
Email marketing software has analytics built in, which makes it way easier to see how successful a campaign has been. You can see how many people have actually opened the email, how many have clicked through to your website, and even see how many people have bought from you from coming from the email (obviously this will only really apply to e-commerce sites).


Need some help with email marketing? Give us a call on 0161 440 7700 or email our social media manager Emily at


THROWBACK: Lonsdale Cash and Carry campaign from 1975

lonsdale cash and carry
Talk about #ThrowbackThursday — this week we’re going all the way back to 1975 with this campaign that we did for Lonsdale Cash and Carry. So as this was 21 years before I was born, I’ll let our MD Graham explain some more…


“We invented and managed the first ever Cash and Carry Wholesaler suppliers conference in the industry for Lonsdale & Thompson. The company, owned by Lord Vesty at the time, was growing rapidly and we proposed that suppliers should know and choose to invest their marketing budgets into Lonsdale’s and tell suppliers their future plans to get even bigger. Because of the cheeky Rabbit logo we designed it just had to be held at the Play Boy club in Canal Street Manchester. (That’s our story anyway!)

This photo (below), taken the day after the conference which was a great success, was our debrief meeting debating the positives and the negatives. When the bar closed and kicked us out it was all positive. Happy days!”

lonsdale cash and carry 2


So what else happened in 1975?

  • First episode of Fawlty Towers
  • Margaret Thatcher became leader of the Conservative party
  • Microsoft was founded
  • Sex Pistols’ first gig
  • ‘One Flew Over the Cuckoo’s Nest’ was released
  • The following celebrities were born… David Beckham, Jamie Oliver, Kate Winslet, Ronnie O’Sullivan, Russell Brand, Sarah Millican

Where to start when it comes to Social Media for your Business

where to start when it comes to social media for your businessI’ve written quite a few posts about the benefits of social media, but never how to get started. Before I list all the things of what to do, you first need to decide on why you’re bringing your business onto social media, and what you want to achieve from it.

1. Who’s responsibility is it?
It’s all well and good giving everyone in your company access to the social media accounts, but let’s be honest, it’s not completely going to work. Keeping it down to one person means that the tone of what you’re posting is consistent, and so you’re creating a voice that is also consistent.

2. If you haven’t already, create the accounts and make sure they all have the same name and the designs are consistent
Sometimes it’s not always easy to that – for example, our Facebook page is /IMA-Group but our Twitter and Instagram are imagroup_news, because the names had already been taken. So one way to keep up the consistency if your profile names are not all the same is to name sure that the design of each profile matches one another. For the profile picture on everything I would keep it simple at the companies logo, and on Twitter and Facebook you also have a header banner, so you could change this seasonally or if you have a certain event coming up (or you could just keep it the same all the time. I think it’s really important to keep everything looking the same to create the brand!

3. Start to follow your clients and centres of influences (those who have the same target market as you but are not in direct competition)
… as well as any former clients who you’d like to get work from again, and potential clients in your target market. What you’re wanting is for them to follow you back

4. Add links to your social media accounts on EVERYTHING!
Your website is the most important one, but on letterheads, invoices, business cards, leaflets… anything at all that has your company name and logo on it!

… So where to go next?
Once you’ve got all of the above done,  you need to create a content calendar – so when you are going to post things at  what time of the day and what you are posting, keeping in mind of any events that are happening within the company or within the world in general!
If anyone messages you make sure to always reply, whether it’s good or bad!


3 Useful Apps and Sites for Social Media Management

3 apps and sites for social media managementAs with every job, there’s always those little things that make your day way easier. Here are three apps and/or sites that make my social media job way easier – and they could make yours easier too!

1. Hootsuite
I use Hootsuite as the hub to schedule my posts and see what is upcoming. Now you can schedule posts directly from Facebook, but you can’t do the same from Twitter and Instagram (they are the sites that IMA are on), so this makes it way easier so that I can do it all from one place rather than having multiple windows open on the internet. I mainly use this on my desktop PC but I also have the app on my iPhone (you can also get it on the Google Play Store if you’re not on iOS), which is really handy because from time to time I’m not always sat at my desk, so it’s good to have it on there too so I can post from anywhere.
There’s also a very similar site and app called TweetDeck – it basically does exactly the same as Hootsuite, but I don’t prefer it as much.

2. Manage Flitter
I went on a Social Media course a couple years back with my previous company, and the person leading the course recommended this to us. I’m only on the basic version at the moment, where I have a list of people that we are following on Twitter that aren’t following us back, so I can delete them easily. You can also see if any of the accounts that you are following, or that are following you, are spam accounts, as well as being able to schedule on there and having a basic analytics to see what the best day and time is to post on your account. On the paid version, you can also get analytics and stats on how well a certain campaign has done. As far as I know Manage Flitter doesn’t have an app yet, but I use it maybe once a week, so I don’t really need it on the go anyway!

3. Facebook Pages Manager
Facebook is great on the desktop version with the amount that you can do with it, but on the mobile app it’s not as great – especially when it comes to Pages. I found the pages manager app when I set up a like page for my personal blog, and found it so easy to use, and so beneficial to anyone managing a like page! It allows you to post on the page, edit the page’s content, as well as being able to launch a promotion campaign on there too.

What apps help you manage your social media accounts? Let us know in the comments below!