I’ve written quite a few posts about the benefits of social media, but never how to get started. Before I list all the things of what to do, you first need to decide on why you’re bringing your business onto social media, and what you want to achieve from it.
1. Who’s responsibility is it?
It’s all well and good giving everyone in your company access to the social media accounts, but let’s be honest, it’s not completely going to work. Keeping it down to one person means that the tone of what you’re posting is consistent, and so you’re creating a voice that is also consistent.
2. If you haven’t already, create the accounts and make sure they all have the same name and the designs are consistent
Sometimes it’s not always easy to that – for example, our Facebook page is /IMA-Group but our Twitter and Instagram are imagroup_news, because the names had already been taken. So one way to keep up the consistency if your profile names are not all the same is to name sure that the design of each profile matches one another. For the profile picture on everything I would keep it simple at the companies logo, and on Twitter and Facebook you also have a header banner, so you could change this seasonally or if you have a certain event coming up (or you could just keep it the same all the time. I think it’s really important to keep everything looking the same to create the brand!
3. Start to follow your clients and centres of influences (those who have the same target market as you but are not in direct competition)
… as well as any former clients who you’d like to get work from again, and potential clients in your target market. What you’re wanting is for them to follow you back
4. Add links to your social media accounts on EVERYTHING!
Your website is the most important one, but on letterheads, invoices, business cards, leaflets… anything at all that has your company name and logo on it!
… So where to go next?
Once you’ve got all of the above done, you need to create a content calendar – so when you are going to post things at what time of the day and what you are posting, keeping in mind of any events that are happening within the company or within the world in general!
If anyone messages you make sure to always reply, whether it’s good or bad!