Month: May 2016

7 things about social media that you probably didn’t know

7 things about social media that you probably didn;t know1. The Facebook “algorithm”
Sounds way fancier than it actually is. To cut it short, when a post has a good amount of likes, comments or shares, it means it’s reach automatically grows. Not only does it grow but it also stays on friends’ timelines for longer, which is why occasionally you will see posts from several days ago. It’s because Facebook think that you’re going to like it because other people have. It’s quite clever really, but it does work in the opposite way too. For example, if every time you post something (whether from a personal profile or a like page), if posts are continually getting little or no reactions, you’re going to stop appearing on people’s timelines, because Facebook works out that people just aren’t interested. Something very important to consider indeed!

2. The rise of social media
It’s almost completely dominating the world and I feel like soon it’s going to be a subject in the national curriculum! In the past year, social media users have grown by 176 million. That’s nearly three times as many people that live in the UK!!

3. Facebook is in fact the most popular social media platform
With 1.65 billion users (that’s like the population of China and the UK!), it’s by far the biggest social media platform.

4. Social media promotion is worth big bucks
Social networking sites earned an estimated $8.3 billion last year in advertising. SAY WHAT!

5. Twitterers are twitter addicts
It took 3 years 2 months and 1 day to go from the first tweet to the BILLIONTH. And an average of 500 million tweets are sent per day, which is about 6000 tweets per second. Who can even type that fast??

6. YouTube
300 hours of video is uploaded every MINUTE to YouTube, with 1 billion views a day, and more than half of those coming from mobile devices. And we can forget all those famous “YouTubers” who make a hefty wage from posting content on the site! (If you’re wondering how they make their mega bucks, it’s through the ads that come at the beginning of videos, as well as brands sponsoring them. Seriously would be the best job ever #workinginpyjamas)

7. #Foodagram
Pizza is the most Instagrammed food behind sushi and steak. It’s also a fave social platform for teens #selfie (personally I like a good #OOTD post – that’s outfit of the day BTW.)


Need help with social media development, management or promotion for your business? Contact our social media manager now at


Improving your Business’ Digital Presence

IMPROVING YOUR BUSINESS DIGITAL PRESENCELiving in this ever growing digital age, it’s becoming increasingly important to keep your business in check when it comes to digital. Whether it’s web, social media or digital adverts, it’s becoming a huge platform for creating leads for your business, so it’s certainly important to look your best online!

Be active on social media
Post regularly and often with a variety of different posts that include text, images, videos – keeps your followers interested! You also want your different social profiles to have the same design (in terms of your header/cover photo and profile picture), a capturing bio, as well as the same tone and personality across all platforms.
You should also note that you’re best spending most of your time and effort focusing on the social media platform that will work best for your type of business; for example if your company is B2B (supplying goods or services to other businesses) then your best chance at social media would be using Twitter, however if you’re B2C (supplying goods or services to consumers), Facebook or Instagram could be your best chances of success.
Honestly, I would probably use as many platforms as you have time for initially, and then begin to drop those that don’t work out for you.

An up-to-date website…
… is so important. It shows potential clients what you are offering and gives them an idea of your brand or business! No one wants to see out of date content, so it’s really important to keep up to date with what is on there. Did you know that 55% of people spend only 15 seconds on a website? So you have that ridiculously short time to WOW your potential clients. It’s crazy considering the amount of time and money we invest in creating websites – yet it’s still so important to make it look amazing.

SEO stands for search engine optimisation. In brief, this means that you will come up at the top of a search engine depending on the keywords that you use on your website and what the person has searched for. This is so important, especially when a potential customer doesn’t know your business’s name.

Need any help with your digital presence, whether it be social media, web design or more? Give us a call on 0161 440 2770 or email our social media manager Emily on