Improving your Business’ Digital Presence

IMPROVING YOUR BUSINESS DIGITAL PRESENCELiving in this ever growing digital age, it’s becoming increasingly important to keep your business in check when it comes to digital. Whether it’s web, social media or digital adverts, it’s becoming a huge platform for creating leads for your business, so it’s certainly important to look your best online!

Be active on social media
Post regularly and often with a variety of different posts that include text, images, videos – keeps your followers interested! You also want your different social profiles to have the same design (in terms of your header/cover photo and profile picture), a capturing bio, as well as the same tone and personality across all platforms.
You should also note that you’re best spending most of your time and effort focusing on the social media platform that will work best for your type of business; for example if your company is B2B (supplying goods or services to other businesses) then your best chance at social media would be using Twitter, however if you’re B2C (supplying goods or services to consumers), Facebook or Instagram could be your best chances of success.
Honestly, I would probably use as many platforms as you have time for initially, and then begin to drop those that don’t work out for you.

An up-to-date website…
… is so important. It shows potential clients what you are offering and gives them an idea of your brand or business! No one wants to see out of date content, so it’s really important to keep up to date with what is on there. Did you know that 55% of people spend only 15 seconds on a website? So you have that ridiculously short time to WOW your potential clients. It’s crazy¬†considering the amount of time and money we invest in creating websites – yet it’s still so important to make it look amazing.

SEO!
SEO stands for¬†search engine optimisation. In brief, this means that you will come up at the top of a search engine depending on the keywords that you use on your website and what the person has searched for. This is so important, especially when a potential customer doesn’t know your business’s name.

Need any help with your digital presence, whether it be social media, web design or more? Give us a call on 0161 440 2770 or email our social media manager Emily on emily@ima-group.co.uk

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