Social Media 101: Advertising and Promotion

Social media 101

Social Media Advertising makes the sites $8 billion a year, hence why we all get to use these fantastic platforms for free! Sometimes though when we want a little more exposure for our business, we can pay a little bit when it comes to advertising through social media. And I tell you, it’s so cheap and so effective!


I find Facebook’s advertising so easy and simple to use. There are several types of campaigns that can be done on Facebook for different aims and objectives of a campaign. In terms of the money side, you pay for a certain reach of people; for example, you can set your campaign to spend £4 a day for 7 days (obviously these can be increased and decreased to your budget) and from that amount of money spent your ad will be shown to a certain number of people. It makes it so easy because you know how much exactly you are going to be spending.

facebook promo

There are several different types of page promotions on Facebook; promoting “call to action”, website promotion, page promotion, invite your friends to like the page and boost post

promo cost

You can easily set the daily budget and for how long you want the campaign to run for. It means that you can easily know how much you are going to be spending how effective the amount spent will be to the campaigns aims and objectives

“Call to Action” — The call to action promo is to get people to send you a direct message, a phone call or to take some sort of action to buy or connect with your business. For example, as well as IMA’s Facebook I also run the Facebook page for my personal business, which is a dance school. My Call to Action button is “book now” which takes people to the online sign up form on the website.

Website Promotion — Facebook is a brilliant platform to drive people to other platforms, such as other social media accounts or your website. A good website will give your business a good image for potential customers, and being able to drive them to the website to take some action on your product or service or find out some more information of what you can offer.

Page Promotion — I remember a couple years back when I first worked in social media there was a lot of bad press around people buying likes and follows. Page promotion is not buying likes and follows. It’s simply an ad for your business’s page with a huge “like” button to encourage people to like the page. These ads either appear in the main newsfeed or on the side bar.

Boost Post — This promo is great if you are wanting to advertise something very specific like a limited time special offer. It looks exactly like a normal post but will appear in more people’s timelines and people who don’t actually like your page.

All of the above promotions require you to choose who you want to target your ad at; criteria you can choose includes gender, age, location and interests. It is better to choose as many criteria as you can because a narrower target audience means that your ad will be more successful.



twitter promo

Twitter’s promotions are very similar to Facebook’s – it’s all about driving traffic elsewhere, for example click throughs to website or an app (if so this is linked to the App Store or Google Play to download), to gather more engagement, or for your profile to get more views to enable to you to get more followers. Alike Facebook, you can also promote a certain Tweet to get a higher reach.



  • Always use some sort of image in your promotion; it’s proven that posts that use an image are proven more effective for people taking action or for engagement.
  • Make sure that your target audience is filtered down quite small so that your campaign can be more effective. Criteria for your target audience includes gender, age, location and interests.
  • If your budget allows, it’s sometimes good to run two campaigns at the same time, targeting to different audiences or promoting two different products or services. It means you can get a more tailored message out to more people who are more likely to take up your offer.


Need some help with social media promotion for your business? Contact our Social Media Manager Emily on


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s