Month: July 2016

10 Reasons you need to be using Social Media for your Business

Business-Social-MediaAre you using social media as part of your business’s marketing? No? You sure well should be! Here’s 10 reasons why your business needs to be using social media…

1. Problem solving
With built in direct messengers in most social media sites and apps, it works great to quickly resolve any customer service issues. A notification pops up to the business straight away, rather than having to sift through emails. Plus, it’s so much easier for customers to send a message via social media compared to waiting forever on hold on a customer service telephone line. I know which I’d rather do!

2. Brand building and awareness
Social media, I believe, is still classed as being quite informal, despite many businesses using it. But I think that this can work to your advantage. Of course you want to always maintain a professional image, but letting your guard down a little on social media shows the personality and real people behind the brand. When you see a bit more personality this assures customers that you are much more than just a “number” and you are a real person, just as the business are.

3. Social media promotions are so effective.
2.2 billion people globally are using social media. The effectiveness makes complete sense when you look at figures like that. What other advertising medium has that many people as a potential reach?! Facebook promotions, for example, are actually really affordable, easy to use and extremely effective on drawing in new leads and page likes.

4. Engagement
Alike what I mentioned above about how social media is great for creating a brand personality, engagement also shows people what the company itself is like. Replying to comments is super important as it shows your customers that you can be bothered with them and they are important to you.

5. Social sharing drives website traffic
Facebook is possibly the top site for driving traffic elsewhere, whether it be to another social media platform or to your website. Businesses invest so much money into developing their website and search engine optimisation for their sites, whereas social media is FREE and so why not completely utilise those platforms?

6. Learn about your audience
Social media platforms, especially my personal favourite Facebook, have some fantastic analytics softwares built in to them. They’re there to be completely utilised! Why I love Facebook so much is because of their dedicated business pages (unlike other platforms, for example Twitter and Instagram) – you can completely track who has been viewing and liking your page, dependent on many factors including age, gender, the area they live in, their interests and more. I suppose it’s a lot easier than traditional market research!

7. Effective target audiences
For each campaign you can completely customise your target audiences dependent to your campaign; the criteria can be based on age, gender, interests and location, and can be changed for each different campaign dependent on the message and your goals of the campaign.

8. Find new customers
With such a high number of people using social media, you’re bound to get new customers from places that you wouldn’t through traditional marketing methods. For example, imagine your business does a leaflet drop around the local area near the business. Chances are you’re probably going to get a few people from there interested. But if you did a campaign say on Facebook, and you expanded that area, you’re going to get so many more customers than before. It’s also bringing in completely different people, too.

9. Increase search engine ranking
Search engines have changed a lot recently. The internet has grown so much and become so prominent in our lives, especially social media, that even when you search for something on Google, you get Tweets, videos and social media accounts coming up in your search results, meaning nowadays it’s not just your website that is going to get you to the top of search engines, but social media accounts and activity, too.

10. Expand your audience
Facebook is the most visited website of all the websites that exist, and 53% of companies are recommended through Twitter. If you work at it, using social media for your business will no doubt get new customers, even if you are not paying for promotions.

 

Need some help with your businesses Social Media? Whether you’re completely new to it or you just need a little help along, we are here to help! Contact our Social Media Manager Emily now by emailing emily@ima-group.co.uk

Advertisements

11 Social Media Apps I Can’t Live Without

social-media-mobile-apps-ss-1920

It’s fair to say I am completely addicted to my iPhone, and I honestly don’t know what I’d do without it! There’s several apps I can’t live without, for life in general but also my work life – certain apps that make social media management on the go way easier for me!

The regular Facebook app is great for using your personal profile on, but when it comes to the other functionalities that Facebook offer, the normal app isn’t so great, which is why they have several other apps to coincide. Messenger is probably the most used app for me since Facebook got rid of the messenger facility on their regular app a few years ago. I don’t think I could live without the Pages app for my job because it means I can post things to the company pages I manage easily on the go. One that works great with the Pages app is Adverts – I run a lot of promotional campaigns and the Adverts app makes it easy to track how the campaign is doing and also means I can create campaigns on the go. One more Facebook app I really like is Groups; I have probably mentioned before that I also have my own dance school as well as working at IMA, and I use the groups a lot to advertise, especially on the local sale groups (they work wonders I tell you!).

I love that Twitter is just so simple to use. Unlike Facebook, there is no difference between a personal account and a business account. It makes life so much easier as you only need one app, and you can also simultaneously log in to more than one account at a time, which is great for social media managers like myself as I have all my accounts there on the one app rather than having to log in and out.

Instagram is one of my favourite social media platforms because I like the creativity that comes with it. I’ve not been too impressed using Instagram for business use as IMA and my dance school, EP Dance are both service-based businesses, so it doesn’t work as well, but for product based its amazing. There’s a couple other apps I love using alongside Insta and are a necessity for me! Layout is great for stitching images together without having horrible annoying borders, size restrictions or those little watermarks because it’s from a free app. It gives you set layouts to use but you can adjust them to fit to what you want which is so good. I also really love Whitagram – before Instagram would let you resize your image to anything but a square, this was a must for most pictures (no one likes a selfie restricted in a square, so not flattering). It lets you keep your image at the same proportions and adds in a coloured background (it did just used to be white, hence whitagram) so it fits within Instagram’s square guidelines.

I know that I have mentioned Hootsuite many times before but it is literally a life saver when it comes to my job. It makes my job so much easier meaning I can schedule posts as and when I please as well as looking through my timeline and posting the same post to different social media accounts. Best social media management app/site ever (sorry Tweetdeck).

I’ve recently really started to get into Timehop, because looking back through some of the things I used to post on social media back 7 years ago is way too funny. It creates some perfect #TBT material to laugh at on my personal social media accounts for sure!

 

What social media apps do you love?