Marketing

John Lewis and how a 4 second teaser has gone viral

The John Lewis Christmas advert, and the music it features, has now become an integral part of the festive season.

Just like hanging up the stocking and leaving out mince pies for the big FC, the build up to the main event is just as exciting. And that is why a four second teaser of a cute, furry creature or more accurately just it’s huge eyes in the dark and the hashtag ‘underthebed’ has got everyone excited at the possibility of being a sneak peak at the 2017 John Lewis Christmas offering.

But why & how do we think it’s John Lewis? Well, super eagle-eyed commentators have spotted that it uses a font which is similar to the style used by John Lewis in adverts and the hashtag #BounceBounce from last year’s Christmas ad.

The Twitter account @UnderTheBed2017 started in October this year. It follows no other accounts and posted the video earlier today.

The advert is usually a closely guarded secret but is set to appear on TV screens this week.

A spokesperson from John Lewis told media: “Thank you for getting in touch but as you suspect we don’t comment on speculation about our advert.”

If previous years are anything to go by we also need to spare a thought for twitter user @johnlewis – a good humoured American bloke, completely unrelated to John Lewis retail, who gets incorrectly tagged throughout the year and possibly thousands of times when the Christmas advert drops. All taken in good spirit though, with one example being:

John Lewis tweet

We shall all be watching this space…

Published by Emma Shelley, 6th November 2017

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3 Ways you can Improve your Business with Marketing

1. A Varied Marketing Mix

It’s so important to use a variety of different marketing mediums, for example using print alongside conferencing, or email alongside an event. Different types of marketing will attract different people in your market, meaning you can target specific mediums and messages to different segments of your market.

2. An Up-To-Date Website

Not only does an up-to-date website make you look like you are an active business to potential customers, but to search engines it also shows that you are an active site, which helps towards your SEO efforts.

3. A Strong Social Media Presence

Social media is becoming ever increasingly important and effective for businesses to use. Whatever type of business you are, in any industry and whether you’re targeting businesses or consumers, social media is a valuable tool for gaining a better brand awareness and eventually new customers.

 

Need help with any of your businesses marketing efforts, whether it be print, websites or social media?  Contact our Social Media Manager Emily now at emily@ima-group.co.uk or call us on 0161 440 2770 

Case Study: Sky Eye Plus Roof Survey

sky eye plus roof surveyIf you follow us on social media you’ll more than likely have seen us talk about our sister company  Sky Eye Plus. As a subsidiary to IMA, Sky Eye Plus offer aerial video and stills as well as 360 degree photography, CGI and augmented reality.

Our client LCM Group wrote the following on their website;

“We were asked by our client to carry out a roof survey in central Liverpool following an ongoing leak into one of the apartments. We had previously diagnosed the area that the leak was suspected as emanating from. We suggested a survey via drone to confirm the problem.

The survey took place on a Sunday for safety reasons as on all other days the building was surrounded by busy pedestrian and motor traffic. All the necessary permissions and pre-flight planning were carried out prior to the survey and in compliance with CAA Drone flight regulations.

The drone survey, which produced video and still photography of the whole roof, duly highlighted that our suspicions were correct and that the water was tracking down from the top of a beam that was behind the external cladding and entering the apartment below.

However, the drone also highlighted a number of other issues with the roof that would not have been picked up on had we simply used traditional access equipment to repair the fault. We subsequently showed these to our client and submitted a quote to repair which was then accepted and the repairs carried out before the faults led to any long term damage.

The result was that our client was satisfied that our recommendations were genuine and also commented that the survey was not only very good value for money but that they would use the method on other schemes that they have.”

Watch the Central Liverpool drone flight.

Text courtesy of LCM Group website http://www.lcm-group.co.uk

The Importance of Email Marketing to your business

the importance of email marketing to your business

Ever read a marketing email in your inbox and clicked through to see what the company are offering? Chances are you have, and though you may usually just delete marketing emails and think that they are an annoyance, someone there will find it of use.

 

An easy way to reach mobile customers
With the huge evolution in technology, it has meant that people can work on the go and still access their emails, work and the internet using smartphones, tablets and laptops. This means that when someone is on the train to a business meeting or on their way to work, they can still easily see your content.

Inexpensive
Using email marketing software such as Mail Chimp, you don’t have to pay anything for their basic packages, meaning that all you will be paying for is the content and the time it has taken to create.

An effective way of informing customers
There’s a lot more that can be included in an email in comparison to a social media post. You can inform current and potential clients of news within the company, as well as letting your customers know what additional services or products you are offering that could be of use to them. Email marketing is also great for holding offers and online coupons for customers to use.

More direct than traditional marketing and social media
If you think about how quick a Tweet goes out and then gets lost in your Twitter feed, it’s not as direct as something coming straight into a person’s email inbox. The likliness that they will open the email to read and click through to your website is much higher than if the same information was on a tweet.

Personable
With something coming into your inbox that actually has your name on it, you’re definitely more likely to read it. Plus, the great thing about email marketing is the fact that it is so direct, so you can also personalise what is going on the email. For example, if you signed up to the online clothing retailer ASOS’s email newsletters, depending on what items you “save” on your wish list on their site or app, this will then determine what emails you will get in your inbox. Pretty good idea really.

Easily measurable
Email marketing software has analytics built in, which makes it way easier to see how successful a campaign has been. You can see how many people have actually opened the email, how many have clicked through to your website, and even see how many people have bought from you from coming from the email (obviously this will only really apply to e-commerce sites).

 

Need some help with email marketing? Give us a call on 0161 440 7700 or email our social media manager Emily at emily@ima-group.co.uk