viral marketing

John Lewis and how a 4 second teaser has gone viral

The John Lewis Christmas advert, and the music it features, has now become an integral part of the festive season.

Just like hanging up the stocking and leaving out mince pies for the big FC, the build up to the main event is just as exciting. And that is why a four second teaser of a cute, furry creature or more accurately just it’s huge eyes in the dark and the hashtag ‘underthebed’ has got everyone excited at the possibility of being a sneak peak at the 2017 John Lewis Christmas offering.

But why & how do we think it’s John Lewis? Well, super eagle-eyed commentators have spotted that it uses a font which is similar to the style used by John Lewis in adverts and the hashtag #BounceBounce from last year’s Christmas ad.

The Twitter account @UnderTheBed2017 started in October this year. It follows no other accounts and posted the video earlier today.

The advert is usually a closely guarded secret but is set to appear on TV screens this week.

A spokesperson from John Lewis told media: “Thank you for getting in touch but as you suspect we don’t comment on speculation about our advert.”

If previous years are anything to go by we also need to spare a thought for twitter user @johnlewis – a good humoured American bloke, completely unrelated to John Lewis retail, who gets incorrectly tagged throughout the year and possibly thousands of times when the Christmas advert drops. All taken in good spirit though, with one example being:

John Lewis tweet

We shall all be watching this space…

Published by Emma Shelley, 6th November 2017

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